NCAC Revolutionizes Nigeria’s Entertainment Industry with Groundbreaking Partnership

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Co-founders of Mefa Abuja, Yinka and Bọlá Obebe with the Director General of the National Council for Arts and Culture, Obi Asika after the signing ceremony
Co-founders of Mefa Abuja, Yinka and Bọlá Obebe with the Director General of the National Council for Arts and Culture, Obi Asika after the signing ceremony

The National Council for Arts and Culture, one of the agencies under the Ministry of Art, Culture and the Creative Economy has announced a landmark partnership with, a leading force in Africa’s performance venue sector, Mefa Abuja to launch a comprehensive network of world-class entertainment venues across Nigeria.

At the signing ceremony in Abuja on Thursday, the Director General and Chief Executive Officer of the National Council for Arts and Culture (NCAC) Obi Asika said that the collaboration will deliver six multi-functional venues in Abuja, Lagos, Port Harcourt, Kaduna, Enugu, and Ibadan, provide sustainable income streams for artists, foster a vibrant performance culture, and capitalize on Nigeria’s growing music market.

Asika described the partnership as a groundbreaking milestone, emphasizing its potential to transform Nigeria’s entertainment and sports landscape.

“Today is a historical day for the Council as we sign this MOU to deliver 6 venues across Nigeria, kicking off with Abuja and Lagos, which will provide world class spaces that are multi-functional and that deliver live entertainment and sports and enable capacity building. We are delighted to partner with Mefa and look forward to bringing these facilities live to provide more opportunities for all Nigerians”.

This pioneering initiative solidifies NCAC’s commitment to advancing Nigeria’s cultural heritage and providing platforms for emerging talents. It aligns with the Ministry’s 8-point plan by promoting strategic partnerships, contributing to GDP growth, and enabling environment.

Earlier, the Co-founder of the partnering company ,Yinka Obebe hailed the partnership, saying it will create a platform for artists to thrive and contribute to the sustainable growth of the entertainment sector.

“Our partnership with the National Council for Arts and Culture marks a significant milestone in our mission to revolutionize Nigeria’s entertainment landscape. By establishing these venues and curating regular performances, we are not only creating a platform for artists to thrive but also contributing to the sustainable growth of the industry”.

The initiative includes Mefa’s incubation program, dedicated to developing emerging artists and equipping them to maximize the benefits of their live performance careers.

As a premier institution in Nigeria, NCAC plays a crucial role in advancing the country’s cultural heritage and providing platforms for emerging talents to showcase their work. This partnership cements NCAC’s position as a driving force in Nigeria’s entertainment industry.

NNEKA IKEM ANIBEZE Ph.D
S.A. MEDIA & PUBLICITY