TEXT OF REMARKS BY THE HON. MINISTER OF INFORMATION AND CULTURE, ALHAJI LAI MOHAMMED, AT THE NATIONAL DAILY BRIEFING BY THE PTF ON COVID-19 IN ABUJA ON THURSDAY, 28 MAY 2020
STRATEGIC MEDIA INTERVENTION ON COVID 19 BY THE FEDERAL MINISTRY OF INFORMATION AND CULTURE
1) The Ministry so far produced video and radio jingles in the following areas:
a) General information of COVID 19
b) Use of Face Masks
c) Burial protocol
d) Testimonials by COVID 19 survivors
e) Mass gathering.
All the jingles in English have been translated and produced in
Pidgin; Igbo; Hausa; Yoruba.
So far the Ministry has developed 25 TV jingles and 25 Radio Jingles.
2) Media Placement:
The jingles produced by the Ministry are currently running on 10
television Channels: TVC in between the programme ‘Your View’ between
9am and 10:30am; inside the 7pm news; AIT before the 8pm news; OnTV –
Prime time Nollywood movies; Telenovella; Correct Movies; ZEEWORLD
(DSTV); Nigbati – StarTimes; Isimbido- StarTimes; Dadin Kowa –
StarTimes and StarTimes Guide; Liberty TV – both Hausa and English
channels.
The jingles are also running on 40 radio stations across the country with states like Kano, Kaduna, Lagos, Port Harcourt, Abuja having more than one radio station airing the jingles. In addition, we also have support from 40 community and campus radio stations across the country awaiting our jingles.
We have also provided airing for the NCDC and its partners to broadcast the jingles they produced on messaging for the physically challenged (deaf and dumb) and the use of Face Mask on all the channels.
Similarly, radio jingles on various thematic areas in the fight against COVID 19 produced by the NCDC and its partners in Hausa, Igbo, Yoruba, Kanuri, Fulani, Nupe, Gbagyi, TIV, Ibibio, Igala are being aired on radio stations in the states where the languages are spoken.
We also broadcast various creatives developed by the PTF on the Ramadan and the observance of the EID, lock down protocol, asymptomatic COVID patients on radio stations and the Social Media handles of the ministry.
The revised Ease of Lock down Protocol by the PTF was published by the ministry in six national dailies across the geopolitical zones: The Sun; The Nation; People’s Daily; Tribune; Leadership and Vanguard
Our aggressive and sustained campaign on the Social Media has gained traction. In the last five days alone, some of the videos we posted
have been viewed over 1,068,614 times.
