FIC Report (Lagos State) – The Lagos State Government has finalized arrangement, to host the 2025 Lagos Tourism Naija Brand Chick (NBC) trade fair, Nigeria largest trade and commerce gathering, with an ambitious ₦5billion sales target, over 220 vendors and an estimated 75,000 attendees for three days.
The second edition of this partnership between NBC and the Lagos State ministry of Tourism, Arts and Culture aims to leverage entertainment, to boost trade.
Special Adviser to the Lagos State Governor on Tourism, Arts and Culture, Idris Aregbe, announced that, the fair will take place from Friday, April 11 to Sunday , April 13, at Balmoral Hall, federal palace Hotel, Victoria Island Lagos.
He reaffirmed government’s commitment to supporting local businesses and entrepreneurs through various initiatives.
Furthermore, he added that, this year’s edition will be bigger and better, featuring an online deals spot, to enhance accessibility beyond the physical market place.
Also, he assured that, government is actively working to make the trade fair a hub for smart, cost-effective shopping with discounted deals for buyers.
The CEO of NBC, Nelly Agbogu, expressed excitement about this year’s edition, emphasizing Lagos strategic role in trade and commerce.
According to Agbogu, the Lagos tourism NBC trade fair is raising the bar with a stronger focus on increasing sales, fostering deeper vendor- customer connections and solidifying its reputation as Nigeria’s must- attend event.
Additionally, the 2025 edition will introduce, business master classes, interactive workshops and financial inclusion initiative, to provide vendors with access to grants and support.
Other exclusive to the event are; guest appearances by influencers and celebrities, cultural performances, dance showcases, exciting giveaways and raffle draws, all designed to drive sales and boost brand visibility.
Signed
Ogueri- Ujowundu Juliet
CI&PRO
03 / 04 /2025
