Creativity, Personal Brand Can Access Global Market – Shittu

Pic L-R: Kiki Osinbajo, Principal Consultant, ADTRAT Brand, Charles O’ Tudor Special Adviser on ICT to the Vice President, Mr. Lanre Osibola, Minister of Communications, Adebayo Shittu, Postal Control Officer, LLekwot Emmanuel, and SA New Media, Oluwakemi Ann-Melody at the Glocalisation and Branding Summit held at the NAF Headquarters, Abuja.

ABUJA – (Federal Ministry of Communications Report) – Nigeria’s Minister of Communications, Adebayo Shittu has urged Nigerians to utilize the technology and social media revolution benefits to access global markets through local creativity and personal branding.

He gave the charge during the Glocalisation and Branding Summit with the theme “Accessing Global Market Using Local Creativity and Personal Branding” held at the NAF Headquarters in Abuja.

The Minister also indicated that the present drive of the Buhari – led Government to restructure and rebuild political institutions for sustainable socio-economic growth and change have to be complemented with aggressive drive towards diversification of the economy from dependency on oil to focusing on Made in Nigeria goods, services and products on the global market place.

“With a captivating culture, 250 ways diverse in nature as it’s number of tribes, complemented by a population and potential market of 200 million people plus, Nigeria is prime for foreign direct investment and greater synergy with the private sector,” he observed.

“There is need for private sector involvement in filling the gap from infrastructure deficit of over $300bn. The Government on its own cannot finance, build and manage this. The Ministry is focused on leveraging on innovative tech to create global brands and work with the private sector to accelerate the pace of socio-economic and sustainable growth. This will be particularly in those areas that will lead to speedy realization of the objectives of ERGP – Economic Recovery and Growth Plan.”

Speaking earlier, the Special Adviser on ICT to the Vice President, Lanre Osibola stated that young people matter a lot for economic growth, and Nigerians should do away with self-defeating attitudes, avoid distraction and focus on how to showcase our success story.

He added that Nigeria is blessed with intelligent young people who need a good reportage by the press to paint Nigeria well to the world. Adding, the mindset of Nigerians should change to improve the country, since Nigerians are hardworking people, despite the various challenges they face.